Knowing your target audience helps you build relationships and partnerships with the right people.
Why is ‘brand personality’ important for coffee businesses?
our brand personality is a way to show your values and beliefs as a company, and can be one of your biggest communicators to your target market.
8 coffee Instagram accounts to follow in 2022
Coffee and social media is a perfect marriage of great visuals, with interesting stories, people and flavour. There’s a lot of coffee-related content on social media these days, and it’s hard to know who to follow (and why). To help, we’ve put together a list of some of our favourite coffee-related Instagram accounts, including some […]
The importance of blog posts for coffee businesses
For those in the coffee sector, blog posts have become one of the most important digital marketing tools available. We provide a brief overview about the significance of blogs and why you should consider starting your own as soon as possible.