Learning Hub

Ready to dive deeper into digital marketing? Browse our Learning Hub to gain more about ways to scale and elevate your digital presence.

How can coffee brands identify their target audiences?

What is a Target Audience? A target audience refers to the specific group of consumers most likely to…

Why is ‘brand personality’ important for coffee businesses? 

Giving your brand a personality can make your brand appear to stand apart from your competition. Your brand…

How coffee businesses can improve their social media aesthetic

Have you ever seen those really pretty Instagram accounts that look so organised and themed? Ever wondered how…

Three ways to improve your social media captions

Creating engaging and successful social media content is difficult, even for seasoned professionals.  When it comes to writing…

8 coffee Instagram accounts to follow in 2022

Coffee and social media is a perfect marriage of great visuals, with interesting stories, people and flavour. There's…

The importance of blog posts for coffee businesses

If you’re active in the digital and social media world, then it’s likely you will have come across…

Planning your social media content

Creating engaging social media content is the most important step to grow your business, your followers, and your…

How coffee producers can improve their social media

Over the last decade, social media has emerged as one of the most valuable communication and sales tools…